At Kido, we believe that design and strategy have the power to amplify the most important voices. That is why we are incredibly proud to announce the resounding success of Concierto UMBRAL 2026, where we had the honor of serving as co-organizers, main sponsors, and the creative force behind the scenes.
Working hand-in-hand with the Festival Comunitario Madremonte, we poured our hearts into shaping the visual identity and digital presence of an event that transcended mere entertainment to become a powerful platform for cooperation, education, and economic reactivation.
Here is a look back at the magic of the festival, its deep cultural roots, and how Kido’s strategic branding, sponsorships, and networking helped this vital movement reach a global audience while leaving a lasting local impact.
Held this past March 14, 2026, Concierto Umbral successfully merged contemporary music with ancestral Brörán wisdom. The event was hosted at Finca Alma Vieja in Térraba, Costa Rica. This specific location is profoundly significant: the term Crun Shurin means “Tierra de Venados” in the Brörán language, and it gives its name to one of the most emblematic recovered farms in the territory.
By bringing this world-class concert to Térraba, the festival took an explicit stance in supporting indigenous land recovery and autonomy. The overarching purpose was fulfilled beautifully: celebrating the dignity and creativity of native peoples, while giving visibility to their historical struggle for land recovery and the defense of the Térraba River.
Crafting the Soul: Kido’s Sponsorship, Branding & Strategy
An event with such a profound geopolitical and cultural context requires an aesthetic that respects its roots while projecting its message forward. As one of the main sponsors and the creative agency behind the event, Kido took charge of the official logo, the complete graphic line, all critical documentation, social media and video generations.
We ensured the visuals immediately conveyed the festival’s core values:
- Resistance & Ancestrality: Standing in explicit support of indigenous autonomy, spiritual heritage, and territorial recovery.
- Interculturality: Acting as a bridge to connect the urban with the rural, and the ancestral with the contemporary.
- Sustainability: Honoring the land through a strict commitment to agroecology and a completely plastic-free environment.
Great design needs to be seen, and at Kido, we know how to make noise. We took the reins of the festival’s social media channels and communication strategy to ignite the digital conversation. During our takeover, a single piece of content featuring Guadalupe Urbina exploded online, achieving over 158.1K views, 4.3K interactions and driving +300K of new followers (organic growth). This viral reach proves that when authentic cultural narratives are paired with Kido’s digital marketing expertise, the impact is limitless.
Beyond the event: Lasting Impact and New Alliances
The true measure of Umbral’s success lies in what happens after the stage lights go down. Kido is thrilled to report that our involvement went far beyond aesthetics and marketing.
From left to right: Leonardo Porras (Brörán indigenous entrepreneur), Luis Rivas (KPMG), Santaine Aubourg (Kido), Jorge Sibas (Leader of the Alma Vieja territory, Brörán indigenous community), Guadalupe Urbina (National Artist), Amanda Segovia (Asesorías Disruptivas), and Ernesto Castellanos (KPMG).
Photo courtesy of: Lena Hentschel.
Through strategic networking, Kido acted as a vital bridge between the festival and new entities. As a result, the local entrepreneurs who brought the mercadito to life received valuable training that will yield significant future economic returns. Furthermore, Kido’s matchmaking efforts have secured ongoing support and visibility for the participating artists, ensuring their vital messages continue to be heard long after the event.
KPMG kindly visited our territory to deliver a workshop for local entrepreneurs, sponsors, and the general public. This gesture from such a prestigious firm brings great hope, especially with their commitment to support and guide our community for the remainder of the year.
Photo courtesy of: Lena Hentschel.
For us, supporting Indigenous territories and world-class artists is a commitment. Bringing this event to life was not easy. It meant pushing through logistical and budget challenges that many would avoid. We also had the honor of receiving the endorsement of the Elders. And that is exactly why it mattered. Because some things are worth building, no matter how complex. This was more than an event. It was a statement. A statement that culture, territory, and art belong at the center of the conversation. – Santaine Aubourg, CEO and Founder of Kido.
Reliving the Magic: A Journey Through Umbral 2026
The day was packed with unforgettable moments of connection, learning, and celebration.
The historic day kicked off at 8:00 am as attendees were warmly welcomed to the vibrant grounds of Finca Alma Vieja.
By 8:30 am, the mercadito came alive, buzzing with the energy of local entrepreneurs. Attendees explored stalls overflowing with cultural richness, offering everything from artisanal cacao and traditional masks to delicious vegan food and authentic chicha.
At 9:00 am, the educational component of the festival took center stage. In a powerful strategic alliance, Kido Marketing and the firm KPMG co-hosted a specialized workshop focused on key social impact metrics within sustainability reports, empowering local initiatives for the future.
The learning continued at 10:00 am with a deeply immersive talk by Leonardo Porras. He not only explored the rescue of the liver’s memory through cacao but also shared his native language with the audience, teaching attendees various traditional sounds and phrases.
As the morning progressed, the community’s heartbeat synchronized during a lively drum circle at 11:00 am.
Shortly after, at 11:30 am, attendees were introduced to the beautiful art of Guaitil, experiencing the application of these traditional, natural tattoos.
Mayores and Mayoras
The afternoon shifted into a space of profound reflection and leadership. At 2:00 pm, the Conversatorio brought together national and international elders (Mayores and Mayoras) in a powerful plenary session.
These leaders engaged in vital conversations about the current realities facing native peoples, addressing shared challenges, territorial threats, ongoing struggles, and above all, the strength found in their unity.
Photo courtesy of: Lena Hentschel.
At 4:00 pm, the community gathered for the sacred offering of Ö (Chicha), honoring ancestral traditions.
This was followed by an open mic session at 4:30 pm, giving a voice to the attendees and fostering a beautiful space for spontaneous expression.
As the sun began to lower, the historical weight of the location was brought sharply into focus. At 5:00 pm, archaeologist Francisco Corrales Ulloa delivered a captivating presentation on the Murciélago archaeological site, revealing the incredible fact that this living memory of the territory is located on the exact grounds where the festival was standing.
Finally, from 6:00 pm to 10:00 pm, the energy of the day culminated in the Gran Concierto UMBRAL. The night came alive with world-class performances, sealing this biocultural milestone with music, resistance, and celebration under the Costa Rican stars.
A Lineup of Vanguard, Memory, and Purpose
The curation of Umbral was a sonic narrative traversing the musical history of Costa Rica and the broader Abya Yala region. We are honored to have supported these incredible artists:
- Guadalupe Urbina: Acting as the spiritual and artistic host, her career is a testament to coherence. Defining herself as a “Renaissance woman,” her work emanates from the burning lands of Guanacaste and matrilineal memory. Raised in a rural environment without electricity, she learned that oral tradition is the living archive of history. She fuses traditional rhythms like the parrandera and quijongo with contemporary lyrics. Reinvented as the matriarchal “Madremonte” , her globally recognized art which includes a 1988 Amnesty International tour with Sting and Bruce Springsteen proves that culture is a tool to heal the bond between humanity, earth, and water.
- Fabián Pacheco: A self-taught musician and renowned Latin American environmentalist, Fabián’s compositions are the soundtrack to direct actions within Costa Rica’s ecological movement. With a deep love for agriculture and native peoples, his music is a true battle cry for Mother Earth.
- Ikkaruna: Formed by Felipe Kilakeo and Adriana Chantico, this duo is rooted in sacred folk music and Andean rituals. Proposing a radically clean and acoustic aesthetic, they maintain the traditional two-voice chant typical of Indigenous and peasant worlds.
- Maf É Tulà: A singer-songwriter who views the song as a portal of presence and transformation. Her concerts flow seamlessly between deeply sensitive atmospheres and high-energy rhythmic moments, evoking the medicine of the jungle and the sea.
- Lucas & Marypaz: Born from ceremonial spaces and the wisdom of plant medicine, this duo’s music is colored by the varied rhythms of Latin American folklore. Their art serves as a powerful tool for social and spiritual transformation.
Relive the Magic: Watch the Umbral 2026 Recap Words and photos can only say so much. Click below to watch the official recap video and experience the energy, the music, and the ancestral heartbeat we lived at Umbral.
At Kido, we are honored to have played a foundational role in this inaugural milestone. We look forward to continuing this journey toward the larger Festival Madremonte in 2027.
Instagram of the event: https://www.instagram.com/festivalmadremonte?igsh=MW5sOGlhNXUybXdw
¡Viva Térraba Libre!