Opinion

Redefining the Iconic: The Challenges of Updating a Legendary Logo

Legendary brand logos are deeply ingrained in the collective psyche. Changing them is not just a design exercise; it’s a delicate balance between honoring tradition and embracing innovation. At Kido, we examine different perspectives on how brands can navigate this complex process.

AI

The Future of Content Creators in an AI-Driven World: Embracing Change and Fostering Creativity

As artificial intelligence reshapes the marketing landscape, professionals must adapt to remain relevant and deliver personalized experiences in a world of endless options. Despite AI’s advancements, it’s the synergy between technology and the intuition, experience, and creativity of human professionals that will differentiate successful marketing in the coming months.